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The Valera Team

Rajeev Mishra, CEO of Valera Green Screens

Rajeev Mishra is the Founder and CEO of Valera Green Screens. Since the company’s inception in 2017, Valera Green Screen’s mission has been to unleash the creativity for a new generation of content creators.

Rajeev has more than two decades of leadership and product management expertise and an exceptional track record of driving growth across consumer and commercial businesses. As an electrical engineer and entrepreneurial marketer, he thrives on creating strategic vision and leading executing through product innovation.

Valera Green Screens was inspired by his sons, who showed him the possibilities of what a mobile green screen could do in the rapidly evolving era of content creation. From livestreaming, gaming to lifestyle, filmmaking, education and more, the development of Valera Screens became a passion for the dedicated dad and seasoned tech professional.

Rajeev was formerly the Vice President of Product Management and Business Development for Epson, where he grew the business into a dominant leadership position by architecting the Point of Sale and Projector Divisions’ growth strategy. Rajeev’s many milestones at Epson include restructuring sales and marketing, growing sales revenue and market share, and igniting the product roadmap. He also introduced Epson’s new venture into the smart wearables market, and spearheaded the company’s cloud service strategy.

Rajeev received his MBA in marketing and entrepreneurship from UCLA Anderson School of Management and his BS in electrical engineering and computer science from University of California, Berkeley.


Kevin Kuehler, Chief Marketing Officer, Valera Screens

Kevin Kuehler is chief marketing officer for Valera Green Screens. He is responsible for linking the innovations of the company’s product team to a new generation of content creators to build the Valera brand, creating consumer awareness, and driving customer preference for Valera, through a number of multi-media channels.

As a proven marketing and sales leader, Kevin has hands-on expertise in digital and conventional marketing, brand building, and creating successful products around the voice of the customer and consumer.

Kevin brings two decades worth of seasoned, consumer packaged goods  leadership with Fortune 100/500 companies to Valera Screens. From classic brand and product management, to upstream content development and insight generation to downstream trade promotion and everything in between, Kevin’s experience has spanned all disciplines in a variety of categories in digital and physical marketing channels.

During his time as the Global Marketing and Consumer Director at Philips, he launched the largest new product in company history and led a number of cross-category brand identity initiatives. Additional experience includes leading marketing and sales roles at Mattel, Pfizer, and SC Johnson. Kevin received his BA in Business Administration and Marketing from Texas A&M University.